In other words, Warner Brothers wants to prevent really, really bad movies from being made by automating the process of making movies, and. The deal will allow the studio’s executives to use Cinelytic’s predictive technology to make decisions about a film’s casting, production, marketing, distribution, and more. On Wednesday, Warner Brothers, the studio that released bombs last year called The Kitchen and The Goldfinch that you’ve never heard of for a reason, announced a partnership with a Los Angeles-based company called Cinelytic that will ideally prevent such bombs from ever carrying the iconic WB logo. Hollywood history is littered with multi-million dollar flops like these, and countless others, that killed careers, sank studios, and drove (admittedly tiny) audiences away disgusted.
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